I Following DSU’s dominance in the world’s top three international advertising festivals last year, DSU has won again in the CLIO Awards in New York, also known as ‘the Oscars of the advertising industry.’ In total, four student teams won awards, two leaving as Silver Winners, one as a Bronze Winner,
and one the Shortlist.

First being held in 1959, the CLIO Awards now attract over 19,000 works from 65 countries every year, and is recognized as one of the world’s top

three advertising festivals, as well as for evaluating entries purely on creativity and merit, with no distinctions being made between professional

advertisers and students.

This year, the awards ceremony was held on April 28 in New York, and was also streamed live. Four teams’ works gaining prizes is a splendid achievement by DSU students, and which also reflects their guidance through DSU’s convergence subject course ‘Idation Convergence Practice.’ Works produced by DSU students under this course have also resulted in 16 winners at the prestigious German Red Dot Awards, one team amongst them receiving

the Best of the Best Award.

Dongseo University’s outstanding competence in this specialized field is clearly demonstrated by its ongoing distinction of winning the most awards in international advertising festivals among Korean universities

Below is the list of winners and their awardwinning works, followed by a selection of their remarks:
•Smelly Belt (Experience / Activation part:Silver Award)
Jeong Yoo-seong, Lee Hong, Ha Eun-byeol,
Kang Dong-ho, Bang Seung-yeon
•Smart Label Package (Product / Innovation: Silver Award)
Lee Young-jun, Park Jun-hyeok, Lee Seoyeong, Ha Eun-byeol, Jo Dong-ha
•Fake Boss (Medium / Innovation part:Bronze Award)
Kim Dae-yeop, Kim Yu-jin, Kang Dong-ho, Lim Hye-jeong

•Touching Badge (Medium / Corporate part: Shortlist Award)

Lee Chae-hee, Ahn Chae-won, Lee Chanyeong, Na Woo-bin

Hong Lee (Department of Advertising and Public Relations, Senior)
We worked not only during class time but also on weekends and semester vacations, so were grateful to receive feedback from professors even then,

giving us a lot of time to incorporate their advice and suggestions.

Park Jun-hyeok (Department of Software, Senior)
It feels like I only just went to Germany for the Red Dot Awards, so of course I am delighted to win at CLIO too. I dedicate my prizes to Professors Moon and Ryu, who both gave me special guidance.

Kim Yu-jin (Department of Advertising and Public Relations, Senior)
I never dreamed I would win something, so I feel deeply moved. I am proud that my hard work bore fruit at such a large-scale, prestigious advertising festival. I would like to express my gratitude to my professors who guided me carefully until the very end